JVI Advance Technical LLP

India will observe paradigm shift in consumption basket in coming years. Huge consumer base coupled with rising affordable income and shift in liberal mindset will fuel future explosion of consumerism in India. Need and aspiration based categories will make waves reflecting strong implications for all enablers of the market. India is expected to have seen a spending of almost US$ 435 billion at current prices in 2009 (assuming a GDP growth rate of 6 per cent). Further, factoring in 5 per cent inflation and assuming that GDP will further grow at 6 per cent, consumer spending is likely to cross US$ 485 billion in 2010. Also, India will see growth of its affordable middle class ('seeker') category from 4% in 2005 to 19% in 2015 and 32% in 2025. To reflect on this, we can only say: Changing India, Changing Consumption and Changing Consumers...

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